Founders Bagadiya and Mehta will continue to lead SocialPilot independently post-acquisition with no immediate changes to the team, roadmap, or operations.
SocialPilot offers an end-to-end suite of tools to schedule posts, manage accounts across platforms, collaborate across teams, and generate analytics. (Source: freepik)
Swedish digital solutions provider group.one has acquired Indian social media marketing software platform SocialPilot for over $50 million. The acquisition was driven by group.one’s aim to expand its portfolio of digital tools tailored for SMEs. Sweden-based group.one offers cloud hosting, website services, and marketing tools to over 2 million SMEs across Europe and other global markets.
According to the company, SocialPilot will complement its existing product suite and strengthen its presence in marketing automation, a category that has seen explosive growth as businesses shift more of their customer engagement online.
Also read: Why India’s MSME Framework Needs a Ground-Up Redesign
Founded in 2014 by Jimit Bagadiya and Tejas Mehta, SocialPilot offers an end-to-end suite of tools to schedule posts, manage accounts across platforms like Instagram, Facebook, LinkedIn, and Twitter, collaborate across teams, and generate analytics—without the complexity or cost of enterprise tools.
Bootstrapped startup SocialPilot grew to nearly $10 million in annual recurring revenue (ARR) and customer base spanning North America, Europe, and Asia.
“SocialPilot’s customer-centric and product-led approach strongly aligns with our vision of empowering small businesses,” said a spokesperson from group.one. “Their journey proves that world-class SaaS doesn’t need to come from Silicon Valley or require millions in VC funding. We’re excited to bring them into the group.one family.”
Founders Bagadiya and Mehta will continue to lead SocialPilot independently post acquisition with no immediate changes to the team, roadmap, or operations. The integration will focus on accelerating global reach and investing in the product for SocialPilot.
“We didn’t set out to get acquired. We set out to build a product that truly helps small businesses grow,” said Jimit Bagadiya, co-founder and CEO of SocialPilot. “This partnership allows us to do that at a much larger scale—without compromising our values of simplicity, sustainability, and customer obsession.”
Also read: Govt's ZED Scheme for Cleaner, Low-Waste Manufacturing Crosses 3 Lakh MSME Certifications
The acquisition comes at a time when India’s SaaS ecosystem is maturing rapidly. While venture-backed firms have dominated headlines, there is growing momentum among bootstrapped companies posting healthy ARR, as a viable success metric such as Zoho, Wingify, etc.
India’s domestic software market, currently valued at $20 billion, is projected to grow fivefold to $100 billion by 2035, according to industry reports. Key growth drivers include $35 billion in AI and cloud adoption, $26 billion from digital-native businesses, $13 billion in SMB-focused SaaS, $10 billion in cybersecurity, and $8 billion in government tech spending.
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